Fan Tokens are blockchain-based digital assets that let supporters participate in club decisions and access benefits connected to their favourite sports teams, entertainment brands or other communities.
In simple terms, the Fan Token definition combines community participation with practical utility.
Their main features include:
- Voting: Holders may vote in official polls on subjects such as stadium anthems, merchandise designs or fan activities.
- Rewards: Tokens can provide access to signed merchandise, tickets, digital rewards or once-in-a-lifetime experiences.
- Exclusive access: Some communities offer token-gated content, competitions or events.
Unlike Bitcoin or Ethereum, Fan Token® digital assets are created for a particular sporting or entertainment community, rather than as general-purpose digital currencies.
They are also fungible, meaning one unit is normally interchangeable with another unit of the same token. An NFT, by comparison, is individually identifiable and may represent a unique item.