FC Barcelona announces launch of its Web3 Wallet Barça.Pass.What could this mean for $BAR?

Barça Media, the digital innovation arm of La Liga champions FC Barcelona, has announced the launch of Barça.Pass – the club’s first official web3 wallet.

According to a statement on the official website, Barça.Pass is more than just a web3 wallet, and will serve as a digital ownership and engagement platform through which users will be able to “create official Barcelona avatars, fully customizable with team kits and accessories, store and manage digital collectibles based on blockchain technology, and also explore Web3-enabled platforms and experiences where they can use their digital assets.”

The launch is further proof of the club’s ongoing commitment to exploring Web3 technology to engage its global fanbase.

Barça first partnered with Chiliz to launch its $BAR Fan Token back in 2020. Since then the token has been listed on multiple exchanges, while providing new utility, experiences and rewards for fans.

While the deepening of Barça’s web3 approach is good news for $BAR, it hasn’t had an immediate impact on the token, with 24 hour volume steady at just over $2M and the price down by just over 1% in the same period. That said, the launch – and Barça’s positive Web3 policy – could lead to new opportunities and catalysts for the $BAR token moving forward.