F1 Fan Tokens: How Formula 1 Fans Are Entering the Web3 Era

Formula 1 has always been about speed, precision, and staying ahead of the curve. Now, it’s shifting gears into a new frontier: Web3. With the rise of F1 Fan Tokens, teams are giving supporters more than just race-day thrills — they’re handing them a digital steering wheel to help shape team experiences.
From voting on liveries to unlocking VIP access, F1 fans are discovering new ways to engage, all powered by blockchain-backed tokens. This isn’t just fandom. It’s participation.
What Are F1 Fan Tokens?
F1 Fan Tokens are digital collectibles that give Formula 1 fans a new way to connect with their favorite teams. These tokens offer more than just digital flair — they provide real digital fan access to team-related experiences like voting on decisions, winning VIP rewards, and unlocking exclusive content.
They are utility tokens, not financial assets. That means their purpose is to give fans benefits, not profits. These tokens live on the Chiliz Chain, a blockchain built for sports and entertainment.
F1 Fan Tokens: Teams, Campaigns & Fan Power in Web3
F1’s leap into Web3 isn’t just talk—it’s real, active, and fan-charged. Official F1 Fan Tokens now let supporters vote on real decisions, win exclusive access, and step beyond being just spectators. These tokens run on the Chiliz Chain and live in apps like Socios or Binance—bringing the grid closer to fans.
Which Formula 1 Teams Have Fan Tokens?
Two official Formula 1 teams currently offer F1 Fan Tokens through their partnerships on the Chiliz Chain: Aston Martin Aramco Formula One Team and BWT Alpine F1 Team. These tokens give fans a direct way to interact with their teams in fun, rewarding ways.
Aston Martin Aramco Formula One Team ($AM)
Aston Martin’s Fan Token lets supporters participate in polls, exclusive giveaways, and team-focused campaigns. Also, fans have the opportunity of voting on garage wall designs and received signed merchandise during live draws. As the team pushes for points in a competitive season, its growing fanbase is becoming more involved — digitally and emotionally.
BWT Alpine F1 Team ($ALPINE)
The $ALPINE Fan Token gives fans a closer look behind the scenes with rewards like VIP paddock passes, limited-edition merchandise, and digital fan access to decisions like helmet art and race-day messages. For example, in 2022 $ALPINE token holders had the opportunity of voting for the next music to be featured on the team’s TikTok post. This gave the fans and token holders a sense of belonging, drawing them closer to the team.
These utility tokens continue to reshape what it means to support an F1 team, bringing fans out of the stands and into the strategy room — virtually.
What Can You Do With an F1 Fan Token?
F1 Fan Tokens aren’t just digital badges, they’re keys to a more direct and interactive racing experience. Fans who hold these tokens get voting rights in team-related decisions. This includes polls about garage naming, helmet designs, or even the messages drivers carry into race day.
Beyond voting, holders can unlock exclusive rewards like signed merchandise, helmet design, and even VIP meet & greets with drivers or engineers. These benefits aren’t theoretical—they’ve already happened for fans of teams like Aston Martin and Alpine.
There’s also a collectible side. Token holders can access and collect limited-edition digital cards or NFTs tied to their team’s big moments or anniversaries. Some are available through campaign giveaways, while others can be earned by engaging with the team on platforms like Socios or Binance.
Plus, Fan Tokens don’t just sit idle. Some platforms like Gotas Social allow fans to use them for games, raffles, and interactive activities—turning a static asset into an on-chain fan experience.
Why Formula 1 and Web3 Are a Perfect Match
Formula 1 is fast, global, and always chasing the next big tech edge. That makes it a natural fit for Web3, where digital tools and decentralized tech push boundaries in real time.
F1 fans are already mobile-first, tech-aware, and always online. Fan Tokens build on that by giving them global access to their favorite teams—no matter where they are.
With digital ownership, fans can hold a real piece of the action. These tokens bring fans into the circle, allowing borderless fandom and giving them a say in the team’s look, feel, and experience.
How to Get Started With F1 Fan Tokens
Getting started with F1 Fan Tokens is simple. Just head over to FanTokens.com or Socios.com.
Create a free account and wallet—it only takes a few minutes. Then pick your team and buy your tokens directly through the platform.
Once you have your tokens, you can start voting, collecting rewards, and joining real fan activities. No tech skills needed. It’s made for everyone.