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    Research Hub · 51+ Studies

    Fan Tokens & Sports Blockchain Research

    Explore academic papers and studies from leading universities and institutions worldwide covering market behavior, fan engagement, regulation, and the emerging technology shaping token-driven fandom.

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    All51
    Finance24
    Consumer Behavior8
    Blockchain7
    Regulation4
    Reviews4
    Emerging Technology4

    Featuring 51 papers

    across all research areas

    Consumer Behavior
    Consumer Behavior2026
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    Contesting fan tokens under crypto-capitalism: how sport NFT furthers the hypercommodification of fandom

    International Journal of Sports Marketing and Sponsorship

    Chen, C.

    Digital ethnography of Man City, Everton and Crystal Palace fans arguing that sport NFTs deepen the hypercommodification of fandom.

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    Finance
    Finance2026
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    From the pitch to the market: what determines fan token prices dynamics and trading activities?

    Cogent Social Sciences (Taylor & Francis)

    Olufunso-Ajibike, A., Akpobasa, T., Abbile, T., et al.

    Investigates what drives fan token price dynamics and trading activity, from match events to sentiment.

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    Finance
    Finance2026
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    Higher moment risk transmission in token markets

    Applied Economics

    Naeem, M. A.

    Analyzes higher-moment (tail) risk transmission across token markets.

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    Finance
    Finance2026
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    Dynamic quantile frequency connectedness and dependence between global football club fan tokens, cryptocurrencies, and uncertainty indices

    Empirical Economics (Springer)

    Ozcelebi, O., El Khoury, R., Kang, S. H.

    Examines dynamic quantile frequency connectedness between global club fan tokens, major cryptocurrencies and uncertainty indices.

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    Reviews
    Reviews2026
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    Cryptocurrency in sport: a thematic review

    Frontiers in Psychiatry

    Zhou, X., Tao, Y., Huang, L., et al.

    Thematic review mapping 30 peer reviewed studies across five thematic strands of cryptocurrency in sport.

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    Consumer Behavior
    Consumer Behavior2026
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    Hype or opportunity? Tokenization as engagement platform in sport marketing

    International Journal of Sports Marketing and Sponsorship

    Stegmann, P., Strobel, T., O'Relly, O.

    Asks whether tokenization in sport is passing hype or a genuine opportunity, framing tokens as an engagement platform.

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    Consumer Behavior
    Consumer Behavior2025
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    Factors influencing fan token purchase intent in sports fandom

    International Journal of Sports Marketing and Sponsorship

    Marques, F., Sousa, A., Barbosa, B.

    Identifies the psychological and marketing factors that drive purchase intent for fan tokens among sports fans.

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    Reviews
    Reviews2025
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    Fungible and Non-Fungible Tokens in Sports

    Springer (book chapter)

    Schüttoff, U., Glaser, L., Pawlowski, T.

    Book chapter offering a systematic review of fungible and non fungible tokens in sport.

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    Finance
    Finance2025
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    Deep Neural Networks and Fan Tokens' Pricing in Football Clubs

    SAGE Journals

    Alaminos, D., Guillen-Pujadas, M., Vizuete-Luciano, E., et al.

    Applies deep neural networks to model and predict the pricing of football club fan tokens.

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    Emerging Technology
    Emerging Technology2025
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    The Impact of Football Player Transfers with Digital Currency and Fan Tokens on Corporate Reputation and Image

    Gaziantep University Journal of Social Sciences

    Olcen, O., Aydin, A., Maral, B.

    Examines how player transfers paid with digital currency and fan tokens affect club corporate reputation and image.

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    Blockchain
    Blockchain2025
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    Research on the digital transaction model of the sports industry chain based on blockchain technology

    Scientific Reports (Nature)

    Wei, H., Zhang, Y.

    Proposes a blockchain based digital transaction model for the sports industry value chain.

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    Reviews
    Reviews2025
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    Navigating Crypto in Football: Uncovering Assets, Overcoming Challenges, and Crafting Strategic Recommendations

    Palgrave Macmillan (Business in a Turbulent Era, Vol. I)

    Yiapanas, G.

    Book chapter mapping crypto assets in football, the challenges involved, and strategic recommendations.

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    …

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