Tether Becomes Key Shareholder in Juventus. What’s Next For $JUV?

In a move that cements its growing footprint in the world of sports, Tether Investments, S.A. de C.V.—part of the global Tether Group—has officially acquired more than 10.12% of the issued share capital of Juventus Football Club S.p.A., making it one of the club’s most prominent shareholders. 

The acquisition, finalized on April 15, 2025, now gives Tether 6.18% of voting rights, elevating its influence within one of football’s most iconic institutions.

A Strategic Bet on Legacy and Innovation

This recent development reflects Tether’s confidence in Juventus given that the new purchase builds upon the earlier investment where Tether secured 8.2% of Juventus share capital. That Tether has increased its stake indicates growing trust towards the financial muscle of the club alongside its evergreen appeal.

Juventus is one of the leading club’s in world football, having won the Champions League twice and 36 Serie A Titles, with Tether’s sponsorship a strategic move –  bringing the world of elite sport even closer to blockchain. 

Tether’s CEO, Paolo Ardoino, made it clear the investment is focused on the club’s long-term digital and global growth saying: 

 “Believe in us, we’re not claiming only the control of the pitch; we will also lead Juventus the club into the commercial and digital world,”

What could this mean for $JUV?

Tether’s initial investment in the club on February 14th resulted in a massive $169M surge in 24 hour $JUV Fan Token volume and a 200% price rise.

At the time of writing, 24 hour volume for $JUV has risen to nearly $40M, but as awareness of the landmark Tether deal continues to spread interest in $JUV could also be set to grow further.