Chiliz Group Acquires OG Esports to Launch New Era for Fan Tokens
Chiliz Group, the pioneer at the intersection of sports and blockchain – and innovator of Fan Tokens – has announced the acquisition of a 51% controlling stake in the globally renowned gaming organization, OG Esports, in a collaborative merger that’s set to launch the $OG Fan Token – already the biggest Fan Token by market cap – to new heights.
As one of the first esports organizations to launch a Fan Token in 2020 $OG has since evolved into a leading example of utility in digital fan ownership. Through its official Fan Token, OG has delivered unique VIP experiences, voting rights, merchandise, and direct interaction with the team on the Socios.com fan engagement platform.
In Q3 of 2025, the $OG Fan Token became the first esports token to reach a $100 million market cap, driven by rising global demand in the sports and entertainment industry for digital fan ownership and engagement.
$OG will now showcase how Fan Tokens can evolve by becoming the flagship example for the new fan economy.
Moving forward, $OG Fan Token holders will be access a new blockchain layer on Socios.com, activating ticket and merchandise purchases, in-stadium perks, and digital content acquisitions, while also serving as the buy-back mechanism that enables sporting organizations to integrate real-world assets and revenues through deeper fan involvement.
Former co-founder and shareholder of OG, Xavier Oswald, has been appointed CEO, while original OG co-founders, Johan “n0tail” Sundstein and Sébastien “Ceb” Debs, will spearhead the development of new strategic projects positioning OG at the intersection of esports and Web3.
The acquisition by Chiliz is a significant step forward for Fan Tokens, demonstrating how the tokens can reach far beyond digital engagement and ownership into becoming foundational technological portals for the entire fan economy.
The acquisition marks a full-circle evolution for the OG project, reuniting the original co-founders with the Chiliz team that first launched the $OG token over five years ago. The support of the worldwide Chiliz network of over 80 leading sporting organizations will enable OG to access international outreach and commercial opportunities to expand into a truly global property in its own right.
“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement,” said Alex Dreyfus, CEO and Founder of Chiliz. “With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0.”
“This marks the start of a bold new era for OG,” said Xavier Oswald, incoming CEO of OG. “With Chiliz as our majority partner, we can scale our teams, grow our global community, and unlock a new dimension of engagement through the $OG Fan Token. We’ve always believed that fans should be at the centre of everything we do, and now we have the tools and the backing to make that vision a reality.”
“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities.” said Johan “N0tail” Sundstein, co-founder and historic figure of OG Esports. “From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”
“This agreement marks the beginning of a new competitive cycle,’ added Sébastien “Ceb” Debs, two-time world champion with OG. “We want to once again become a major force on the international stage and inspire a new generation of players and fans. With the support of Chiliz, we now have the means to build an ambitious and sustainable project.”