Juventus’ financial future looks secure after Paolo Ardoino, CEO of Tether, claimed that his company has the financial strength to support the Italian football club for the next 2,000 years. Tether, a major cryptocurrency firm, recently acquired a minority stake in Juventus, marking a significant partnership between the two entities.

Tether’s Investment in Juventus

Juventus disclosed last week that Tether, which is led by Ardoino and co-founder Giancarlo Devasini, has purchased a minority interest in the club. Ardoino indicated during an interview with Corriere della Sera that his investment in the club partially stems from his passion for Juventus. He also mentioned that talks with the club started months ago prior to the completion of the deal.

Ardoino’s words suggest that Tether’s involvement comes without an ulterior motive, but instead with goodwill for the club. If the opportunity arises, he is willing to increase their stake, While emphasizing that the investment was not a part of any planned takeover, he did add that there was no intention to grab control of the company. Rather, Tether would like to work together with the existing management of the club for sustainable growth in the future.

A Vision Beyond Cryptocurrency

In attempting to outline why Tether went ahead and invested in Juventus, Ardoino placed emphasis on the brand’s potential and recognition on a global scale. He pointed out Juventus as one of the landmark football clubs globally and claimed that investing into an Italian club was a no-brainer.

When discussing Tether, Ardoino shed light on several points that are often misinterpreted, particularly stressing that Tether is more than just a cryptocurrency company. Tether is working on advancing technologies ranging from AI and biotech to blockchain payment technologies akin to Paypal. In his opinion, AI and biotech are going to be important not only for tackling issues in currency but also for supporting football clubs such as Juventus to boost their performance and popularity.

But, while Tether has no immediate plans to offer sponsorship, Ardoino remains open to the idea sometime down the line. He made it very clear that Tether’s investment is not to gain exposure, as the company posted a profit of $13.7 billion last year. The way he sees it, Tether has the capacity to backhand Juventus for the next two millennia, thus putting financial security in the club for many years to come.