The Alfa Romeo Racing ORLEN Fan Token ($SAUBER) has been quietly gaining momentum, with its price showing steady strength in recent sessions. Trading recently in the $0.22–$0.24 range, the Fan Token has seen an uptick of just over 6.73%, reflecting growing interest and activity on the market. For a niche Fan Token of its size, these moves underline how quickly shifts in demand can translate into visible gains.

Factors behind the rev

Several factors are driving this growth. Firstly, liquidity and trading activity have been climbing, with volumes spiking sharply at times. That increase signals that more holders and traders are beginning to position themselves, anticipating further movement.

Secondly, there is the natural appeal of what $SAUBER represents: direct access to one of Formula 1’s most recognisable teams, with holders able to influence fan polls, access exclusive rewards, and feel closer to the action. This utility underpins confidence in the Fan Token and distinguishes it from purely speculative assets. Recently, fans could even win race-worn rewards like driving gloves, balaclavas and official merch by using their Fan Tokens in collaboration with Socios.com.

F1 in theatres

On top of that, Formula 1 itself remains on an upward curve globally, attracting new audiences every season. As visibility around the sport grows, so too does the spotlight on its digital fan assets. In this context, $SAUBER is benefitting from being part of a broader movement that blends fandom, technology, and trading. A little reminder that a new movie F1, starring Brad Pitt, Javier Bardem, alongside Lewis Hamilton himself, was released last June, with fans flocking to the theatres. Trending cultural topics and events tend to shift volumes and prices significantly. That movie scored a whopping 83% on RottenTomatoes, and a huge 97% on their popcorn meter, with fans across the globe loving the realistic approach the cast took while shooting the racing scenes. F1 as a brand is increasing its marketing reach, and hitting a blockbuster is one way to attract larger audiences across the globe.

The $SAUBER Fan Token remains a relatively small player in the wider market, meaning volatility can amplify upswings and corrections. But the recent growth shows that $SAUBER is building traction, supported by active engagement and the pull of one of motorsport’s most passionate communities.