On Tuesday, Sept. 16, Chiliz Group announced the acquisition of a controlling stake in OG Esports, marking the full-circle evolution of the OG-Chiliz partnership that started in 2020 with the creation of the $OG Fan Token.

The $OG Fan Token served as the access point for fans of the OG Esports team who wanted to support their favourite gaming organization, and gain exclusive privileges such as the right to vote on team decisions, bespoke merchandise, and direct access to their favourite gamers through interactive AMA sessions, and more.

The $OG token grew into the quintessential example of what Chiliz’ Fan Tokens were designed to be, and the token’s growth went on to outpace that of other major global sporting organizations – eventually going on to reach a $100M market cap in 2025, and ascending to new all-time highs in the process.

The announcement of Chiliz’ acquisition of OG Esports and the creation of a new strategic project based around the $OG token itself now opens up a new era for Fan Tokens, OG Esports, and the broader digital, blockchain-based sports fan economy in general.

Following the acquisition, $OG token holders will now be able to interact with a new blockchain layer accessible exclusively through the Socios.com app, where fans can make ticket and merchandise purchases, gain access to in-stadium and event-specific perks, and exclusive digital content.

What’s more, the $OG token will now also act as the flagship example of what the new fan economy can be – integrating real-world assets and club revenues through mechanisms like buy-backs, enabling even deeper fan influence than before, and delivering more tangible value to supporters.

As $OG ascended to new heights in early September to become the first esports Fan Token to reach a $100M market cap, it was immediately followed by surging interest in all other esports Fan Tokens, marked by increased trade volume and rising token valuations.

Similarly, the evolution of OG can act as a major boost for the entire Fan Token market sector, and blaze a trail that others can follow to expand the utility and importance of Fan Tokens to the financial health of their respective sporting organizations.

“This marks the start of a bold new era for OG,” said Xavier Oswald, incoming CEO of OG.

Not only for OG – but for the entire sector.