The Juventus Fan Token ($JUV) continued an upward trend that’s been occurring for the better part of a month now, when it surged to the tune of 40% in the 24 hours leading into Friday, Aug. 15.

The massive 40% spike came amid Juventus’ final friendly game of the season which is historically played against Next Gen. That’s the name given to the Juventus reserve team which currently plies its trade in Serie C, Group B – the third tier of Italian football.

While Juventus were up 2-0, the game didn’t make it to the full time whistle because the fans decided that a pitch invasion was in order. But there was nothing to worry about – this happens every year, and is now something of a tradition at this point.

Meanwhile, the value of the $JUV token was climbing…

Juventus Fan Token ($JUV) Hits 40% Gains Overnight

From Aug. 14’s starting point of $1.29, the $JUV token climbed to a spot price of $1.81. This marked 40% growth, and was accompanied by an massive increase to trade volume, which jumped from $10 million to over $100 million.

The growth of $JUV continues a trend that we’ve seen for the best part of a month now. In the past three weeks or so the value of the $JUV token has increased 101%, marking a summer of optimism for Juventus fans ahead of the new season.

As for the pitch invasion, Juventus’ own website described the event as “A good workout, a family-filled afternoon, and a beautiful way to start the season together.”

Juventus manager Igor Tudor echoed the words of the recently deceased Juventus legend, Gianluca Vialli, saying: “The boys will give everything, always, because as Gianluca Vialli used to say, only with teamwork do you win, and our goal is to get back to winning. Together.”

Greg Thomson: Fan Tokens Market Reporter