The Juventus Fan Token ($JUV) gained 13% leading into Friday, Aug. 22, adding to an 80% summer resurgence which leaves the token within just 40% of its FTO price.

Meanwhile, globally renowned clothing designers Armani recently unveiled a special collection of Juventus formalwear which bridges the gap between football and fashion. Does this mean Juventus players will be the best-dressed footballers in Europe this coming season?

Juventus Fan Token ($JUV) Gains 13% Amid Strong Summer Trend

Starting from a daily low of $1.30, the Juventus Fan Token ($JUV) gained 13% as the token price climbed to a peak of $1.48.

A slight fallback to the $1.42 mark at time of writing still leaves the token holding respectable gains for the day.

Ultimately, the $JUV token has been on the rise for much of the summer. Back in June the token was priced at just $0.82. That means the $JUV token has climbed over 80% in value in just under three months.

Trade volume for $JUV has increased massively over the course of the past month, peaking at $140 million as the token underwent enormous +60% spikes in value.

The story of $JUV’s summer has been one of stop-step growth followed by sharp pullbacks – yet this routine’s general trend has pointed upward so far. Another 40% increase to the current valuation would put $JUV back at its FTO price.

Juventus, by Armani

Leaving on-field matters for the moment, Giorgio Armani has designed a formalwear collection for Juventus consisting of suits, soft trousers, and an assortment of tops for the coming 2025/2026 and 2026/2027 seasons,.

Sadly, the stipulation that the clothes are designed for the team’s official off-pitch occasions means Juventus players won’t get to don Armani on the pitch this season.

Greg Thomson: Fan Tokens Market Reporter