From sports to entertainment, Blockchain voting is a game changer when it comes to dealing with fan engagement. Through the implementation of Fan Tokens, supporters and fans are enabled to participate in the affairs of the club by voting for decisions the team should make.

With the rise of fandom participation, this constantly growing system is making consumers guarantee security and fairness. The trend that is taking over clubs and organizations is transforming fan experience with brands, allowing for transformative interactions with sponsors and the franchise using blockchain technology.

What is Blockchain Voting?

Blockchain Voting is a digital voting system that relies on decentralization for security, transparency, and trust. Unlike the traditional way of voting via intermediaries, each vote being cast can be individually verified by everyone participating in the voting, and therefore unchangeable and identified on a ledger making it transparent to everyone recording every participating vote.

Voting through the old system meant you had to rely on traditional authorities whom, with time, proved to be untrustworthy, allowing for manipulation as well as fraud, not having enough proof to disprove credibility. With decentralized voting through blockchain embedded within technology, where the ability to change or delete something once would mean immutable, eliminates fraudulent acts providing further, as well as additional assistance to trusting credibility.

When it comes to efficiently providing more people with quicker access, blockchain systems stand at the top. Unlike the classic ballot box, no longer will there be a need for a physical box, these systems placed on the blockchain can be monitored through recorders where users have the power to securely record in real time.

How Fan Tokens Use Blockchain for Voting

With the help of secure voting channels, fans can cast their votes using Fan Tokens which use blockchain technology in a transparent manner concerning club matters. Each token is offered on blockchain systems like Chiliz (which Socios.com uses), safeguarding the reliability of each vote.

Voting Power for Fans

After the launch of the fan token, the holders of the token gain the access to voting on club matters. The holders of the tokens have a particular type of influence, and hence the fans which possess a greater number of tokens will hence have more influence. In order to maintain some balance, clubs tend to limit the voting cap on individuals.

Examples of Fan Token Voting Topics

Fan tokens allow users to participate in decisions such as:

Jersey Designs: Choosing between different kit designs for the upcoming season.
Entrance Music: Selecting the song that plays when the team enters the stadium.
Team Slogans: Deciding the motto or slogan that represents the club for a season.
Matchday Experiences: Choosing celebratory elements like goal music, tifo displays, or even in-stadium food options.

How Blockchain Ensures Secure Voting

Voting Process: Clubs create a poll on their fan engagement platform (e.g., Socios.com), detailing the choices available to token holders.
Token-Weighted Voting: Fans use their tokens to cast votes, with each token usually counting as one vote.
Blockchain Validation: The vote is recorded on the blockchain, ensuring transparency and preventing tampering.
Immutable Results: Once voting ends, the blockchain finalizes the results, preventing any alterations or fraud.

This system guarantees fairness, transparency, and security, making fan engagement more interactive and decentralized.

Real-World Examples of Fan Voting

FC Barcelona (BAR Fan Token):

Decision on Entrance Music: In 2020, FC Barcelona launched its fan token, allowing supporters to vote on the song played at Camp Nou before kick-off. Fans also influenced the design of a mural at the team’s training ground.

AC Milan (ACM Fan Token):

Team Motto in Dressing Room: AC Milan allowed fans to vote on the new motto placed inside the first team dressing room at San Siro to inspire players for the rest of the 2020/21 Serie A season.

Apollon FC:

Team Selection for Friendly Match: Apollon FC fans chose the first team lineup for a friendly match and also selected the club’s home and away kit for the 2021-22 season.

Volume of Fan Participation

The levels of engagement across these platforms have been high. For example, Socios.com predicted almost 9 million unique votes will be cast in 2023 after marking an unprecedented figure for fan poll participation in August the preceding year. This increase shows a clear tendency among fans to have a say in club affairs and demonstrates a willingness to participate.

Deepening Fan-Club Connection

Clubs have been able to cultivate deeper brand loyalty and belonging to fans by giving them unprecedented decision-making power. This bottom-up approach leads to spectators participating on multiple fronts, increasing the emotional stakes they have on their team’s performance. In addition, clubs tend to get better aligned with fans and their decisions improve substantially in accuracy.

The Benefits of Blockchain Voting for Fan Engagement

Security: Blockchain ensures votes are immutable, preventing manipulation or duplicate voting.
Transparency: Fans can verify votes and outcomes in real time, fostering trust.
Decentralization: Decision-making shifts from executives to fan communities, increasing engagement and inclusivity.

This system enhances fairness, strengthens fan-club relationships, and modernizes sports governance.

What’s Next for Blockchain Voting in Sports?

Advanced Governance Models: Future fan tokens may enable deeper participation, like voting on transfer decisions or club strategies.
Expansion to New Teams & Sports: More leagues and organizations beyond football (e.g., basketball, esports, and motorsports) are expected to adopt blockchain voting.
Enhanced Fan Engagement: Integration with mobile apps, gamification, and loyalty programs will make voting more interactive, rewarding active participants with exclusive perks.

As blockchain evolves, fan voting could become a cornerstone of club management, reshaping how teams and supporters interact.