Five years ago, a bold vision to bridge the gap between teams and their global fanbases took shape with the launch of the very first Fan Token™ on Socios.com. Since the dawn of the Fan Token, progress has been unstoppable and incredible, and this is just the beginning. Fan Tokens are only five years old, with a whole lifetime of progress ahead.

Fan Tokens are evolving, driven by Chiliz Chain, the Sports Blockchain, and supported by Socios.com. The future promises exciting new platforms, immersive experiences, and vibrant communities for Fan Token holders worldwide.

We’ve seen how Fan Tokens have transformed fan engagement, redefining how supporters interact with their favourite teams. They’ve empowered fans to have a real influence and voice, creating a closer, more interactive bond between teams and their fans. Fan Tokens have united fans worldwide in these five years, building a more dynamic, connected sports community.

All this happened within only five years. Perspective is everything, and five years is nothing when compared to the future. As excitement builds, let’s look back at the milestones and set a vision for the next generations.

Groundbreaking achievements

The genesis for Fan Tokens was in Turin on November 28th, 2019, when Juventus Football Club made history by launching $JUV, the first-ever Fan Token. This groundbreaking innovation empowered fans with unprecedented engagement opportunities, offering voting rights on club decisions and access to exclusive rewards. Through blockchain-powered Fan Tokens, Juventus revolutionized fan interaction, setting a new standard for sports communities globally.

Just days later, on December 2nd, 2019, the impact of Fan Tokens was felt as Juventus held the first-ever binding poll on Socios.com. Token holders voted to make Blur’s ‘Song 2’ the club’s goal celebration track, which was triumphantly played four times as Juve won 4-0 against Cagliari, with Ronaldo scoring a hat-trick. This moment, widely reported, marked a transformative chapter in fan engagement, showcasing the true power of Fan Tokens in sports history.

Fan Tokens on Binance

Those four goals set the tone, and it was onward and upward, with more European giants joining Socios.com. Barcelona, Atlético de Madrid, Paris Saint-Germain soon followed, and when Binance listed three Fan Tokens, it was clear, this Digital Asset class was making a major impact on the sports and crypto spheres. AS Roma, OG, AS Roma and Atlético paved the way, making history.

Binance also grew in the sphere of Fan Tokens, launching their own partnership with Lazio in October 2021. With fans keen to interact and make their mark oin their teams, it was clear that having a diverse crypto portfolio was a tactic many people employed. Binance would go on to launch Liverpool Fan Tokens, FC Porto and more while continuing to list ones launched by Socios.com.

Section on Lazio October 2021

The Power of Fan Tokens™

Suddenly, Socios.com became the instigator of change. Clubs used the app to hear their global audiences, and unique polls allowed fans to make their mark. Together, Fan Token holders picked:

Squad numbers of new signings,
Kit designs
Stadium murals
And so much more

Fan Tokens are engaging and powerful and with them, the most important part of a football club has a voice.

Ronaldo and Messi score Fan Tokens™

This unique Digital Class asset continued to grow, and the likes of Cristiano Ronaldo and Lionel Messi also got their hands on Fan Tokens. In March 2021, Ronaldo surpassed Pele’s goal record, reaching 770 goals with a hat-trick for Juventus against Cagliari. To honour this achievement, the club and Socios.com awarded him 770 $JUV Fan Tokens—one for each goal.

Just months later, in August, Lionel Messi received $PSG Fan Tokens as part of his move to Paris Saint-Germain, drawing global media attention, including coverage by Reuters.

As Fan Tokens gained momentum, it was inevitable that major Premier League clubs would join in. Manchester City led the way, soon followed by Arsenal, Aston Villa, Everton, Leeds United, and Tottenham Hotspur.

Fans earn mouth-watering Fan Rewards

On Socios.com, rewards are all about celebrating true fan passion—taking fandom to thrilling new heights! Fans earn incredible experiences just for engaging with their teams. Fan Token holders have stepped onto the same pitch as their heroes, played matches in their team’s stadiums, and even flown with the first team to away games. Barcelona opened the gates of Camp Nou for the first-ever Fan Token match-up, while in England, the Fan Token Cup was born, allowing fans to compete on legendary Premier League pitches. It’s the ultimate reward for the world’s most dedicated fans!

Fan Token holders owning Game-Scored Balls

Fast forward to January 2023, when the ultimate matchday souvenir was created. Socios.com and Lega Serie A launched a game-changing reward: match-scored Serie A balls, authenticated via blockchain and paired with unique Digital Collectibles of the goals, available to Fan Token holders. This exciting initiative kicked off at the Supercoppa Italia with Federico Dimarco’s goal against AC Milan in Inter’s thrilling 3-0 victory. To this day, match officials hand over these exclusive game-scored balls to Socios.com delegates, giving fans the ultimate matchday souvenir!

Launching the Chiliz Chain

With the launch of Chiliz Chain in May 2023, Fan Tokens entered a new era, set for explosive growth as teams, brands, and developers integrate them into diverse products and experiences. By December, Fan Token wallets reached an impressive 2 million, cementing Socios.com as the leading platform for consumer-focused blockchain innovations and accelerating its global expansion for even more exciting app developments.

A big future with the Fan Token™ integration

In May 2024, innovators Atlético de Madrid made waves by launching Fan Token access directly within their official app, letting fans everywhere unlock exclusive Socios.com engagement and rewards. This pioneering move sets the stage for deeper Fan Token integration across clubs worldwide, and we can’t wait for what’s coming!

Fan Tokens™: Still Only 5

Fan Tokens are transforming sports, embraced by top teams and millions worldwide. They’ve gained global media attention, united fans, and delivered unforgettable moments—yet the journey is just beginning.

Imagine a future where loyalty and passion convert into real-world value. Powered by Chiliz Chain and innovative platforms accessible via the new Socios.com Wallet, that future is within reach.

Fan Tokens are evolving to take center stage, shaping Web3 sports experiences and transactions.

The best part? This is just the start.