A Season of Fan-Driven Moments

During the 2024/25 season, Manchester City elevated fan engagement to new heights. $CITY Fan Token holders weren’t mere spectators, but they were active participants in creating magic both on and off the pitch. From behind-the-scenes access to shaping matchday atmospheres, these experiences forged deeper connections between the club and its fans.

Behind-the-Scenes VIP Access

$CITY Fan Token holders redeemed a wealth of exclusive experiences, including:

Hospitality experiences in the Etihad Stadium’s premium boxes, offering a pitch‑side perspective like no other.
Up-close views of training sessions at the City Football Academy.
Pitch-side matchday tours, walking the hallowed turf before kick-off.

These opportunities transformed passive fandom into immersive engagement, bringing fans into the heart of the action.

Fans Take the Lead

Off the field, $CITY holders wielded real influence:

They voted for their favourite photo from the season and received an NFT of the winning image: a digital memento celebrating their involvement.
Selected a matchday playlist that resonated through the stadium, setting the tone around the Etihad.
Determined the designs for bespoke corner flags in the club’s final fixture of the season.
And in a poignant tribute, two fans were chosen to wave custom-made Kevin De Bruyne flags during his final home game, creating an emotional intersection of fandom and legend’s farewell.

More Moments to Come This Season

As the 2025/26 Premier League campaign unfolds, Manchester City promises even more fan-first experiences. Fan Token holders can expect fresh opportunities to get closer to the team, with enhancements and surprises set to build on last season’s success.

Why It Matters

This isn’t just about perks, it’s also about empowered fandom. With $CITY Fan Tokens, supporters:

Gain exclusive access to club environments and events.
Actively shape the matchday and club identity through polls and votes.
Can own and share memories, such as NFTs capturing key moments.

It’s a win-win: fans feel valued and involved; the club fosters loyalty and enriches its digital ecosystem. Manchester City’s $CITY Fan Tokens have turned support into participation, offering a playbook for how clubs can enrich relationships with their global fanbase.