The Ninjas in Pyjamas Fan Token, $DOJO, spiked by 35% in the last 24 hours, climbing to $1.23. The sudden jump comes after NIP Group, the parent company of the famous esports team, confirmed its entry into large-scale Bitcoin mining.

Traders see the move as a major step that ties esports closer to the growing world of digital assets.

NIP Group Secures High-Powered Mining Machines

NIP Group revealed that it has purchased Bitcoin mining machines with a combined hash rate of 3.11 exahashes per second. The machines are expected to produce about 60 BTC each month. The new hardware will remain hosted in existing data centers, while a freshly established NIP division will manage operations.

The deal, finalized on September 5, involved the issuance of more than 119.5 million Class A ordinary shares to Apex Cyber Capital Limited and Prosperity Oak Holdings Limited. This marks one of the group’s most significant steps into the crypto sector since going public on NASDAQ in July 2024.

Partnerships and Global Expansion Boost Trading Volume

Alongside its mining push, NIP Group continues to expand its reach worldwide. The company relocated its global headquarters to Abu Dhabi through a multi-year agreement with the Abu Dhabi Investment Office (ADIO). It has also entered partnerships with Chiliz Group and Socios.com, Homeinns Hotels Group, The9’s China Crown subsidiary, and Italian football club Juventus FC.

On the esports side, NIP remains active with competitive teams in Rainbow Six Siege, Counter-Strike 2, League of Legends, Rocket League, and EA FC, strengthening its brand across gaming and digital assets alike.

$DOJO now has a circulating supply of 135,000 tokens out of a 5 million maximum. The token’s daily trading volume rose to $8,810.47 following the mining announcement, showing a surge in community and investor interest.

By combining esports with Bitcoin mining, NIP is positioning itself as a crossover player in both industries. Whether this momentum continues will depend on market conditions, but the token’s limited supply and new crypto direction are giving traders reasons to stay tuned.