How Fan Tokens Are Bringing Milan and Bologna Fans Closer to Their Clubs During the Coppa Italia
As Milan and Bologna prepare to clash in the Coppa Italia final, their fans are experiencing a new kind of connection with their clubs—one powered by fan tokens.
These digital assets are turning supporters into participants, giving them a say in club matters, access to exclusive rewards, and a front-row seat to key moments during the tournament.
It’s more than just watching from the stands; As Milan and Bologna prepare to clash in the Coppa Italia final, their fans are experiencing a new kind of connection with their clubs—one powered by fan tokens.
A New Way to Support Your Club Beyond the Stadium
Fan Tokens are changing how supporters connect with their favorite teams—especially during major competitions like the Coppa Italia. Instead of just cheering from the sidelines, fans now enjoy a deeper fan connection through digital engagement.
These tokens aren’t about financial gain; they’re about emotional value and unforgettable moments. From voting on pre-match music to unlocking behind-the-scenes content, fans of Milan and Bologna are gaining access to exclusive Coppa Italia fan experiences that bring them closer to the club than ever before.
How AC Milan Engages Fans Through Its Fan Token
AC Milan utilizes its Fan Token ($ACM) to enhance the role of supporters in the club’s trajectory—more so during important competitions such as the Coppa Italia. Platforms like Socios.com and Binance regularly allow Fans Token holders to participate in voting and other interactive events that influence the stadium experience on matchday and behind the scenes.
Most recently, AC Milan supporters voted on the design of the captain’s armband, the playlist which is played during warm-ups, and even the motivational quote displayed in the team’s locker room. These efforts ensure that supporters and fans are engaged, feel appreciated, and connect with the players they admire.
Alongside voting, Fan Token holders enjoy other exclusive benefits such as distinct digital collectibles and access to VIP experiences on matchday. With the sponsorship of some of the tokens, some fans were invited to watch the rehearsals and matches live during this year’s Coppa Italia.
In a bid to combine technological advancement with direct fan relations, AC Milan has developed a unique solution for supporters to feel engaged from any corner of the globe.
Bologna FC’s Approach to Fan Token Utility
Bologna FC is using its Fan Token ($BFC) to bring supporters closer to the heart of the club, especially during its exciting run in the Coppa Italia. Through platforms like Socios.com, fans can vote in polls that shape real decisions and unlock rewards that deepen their connection to the team.
Token holders have taken part in choosing motivational messages for the dressing room, music played in the stadium, and even training session themes. These polls make fans feel like they’re not just watching—they’re actively supporting and shaping the club’s journey.
Bologna also offers regular giveaways and exclusive prizes for its most active token holders. These include signed merchandise, match tickets, and behind-the-scenes access that help fans feel like part of the team, not just spectators.
With its growing digital presence, Bologna is turning fan participation into a meaningful and fun experience, proving that fan connection and emotional engagement go far beyond the pitch.
The Value of Feeling Heard: Stories from Fans
To many sport enthusiasts, having a Fan Token is not only beneficial—it establishes a real connection to the club. Luca, a die-hard Bologna fan, used his token on Socios.com to vote on the team’s warm up playlist prior to a Coppa Italia showdown. When his choice blasted through the speakers at Stadio Renato Dall’Ara, it wasn’t music; it was his voice reverberating through the entire stadium. That moment captures the emotional value of fan tokens.
Another fan, Giulia from Milan, recalled how with her $ACM token she was able to send a motivational message right into the players’ locker room before a critical Coppa Italia clash. She received her message back from the club and later gave her a social media shout-out for it which made her feel appreciated and recognized on a whole different level. “I’ve supported Milan all my life,” she said, “but this made me feel part of the team’s journey.”
These go beyond isolated anecdotes—they portray a wider picture of the changing landscape of fan engagement where they get to make decisions and have unrestricted access. With voting on jersey designs, participating in digital meet and greets, or unlocking behind the scenes content, fans are truly invited to the table.
These are more than one-off stories—they’re a glimpse into a new era of fan decision-making and exclusive access. Whether it’s voting on a jersey design, attending digital meet-and-greets, or unlocking behind-the-scenes content, fans now have a seat at the table.